Website 101: Getting the Results You're Paying For

By Sheila Okabayashi, Director of Marketing, Web Developer

Despite dwindling budgets, virtually all companies today are finding that they require an online presence. A good Website can expand your customer base or market beyond regional borders. With the right Website, companies can capture and promote valuable strategic partnerships and sponsors, communicate with other field offices, create a flow of online purchases, and get their product or service out to millions of individuals who would otherwise not be exposed to their company.

Websites can be a fairly simple process to complete – if you stick with a plan that is aligned with your business needs. Unlike print media, the value of a Website is that its form can be changed to reflect a changing set of functional needs. Print material is static and unchanging; Websites are fluid, flexible, and interactive. If you plan your site well and utilize the right Web Developer, you can have the flexible, effective online marketing vehicle you need.

STEP ONE: PLAN

A good, solid Website plan creates a good, solid Website. Knowing how to manage this process is the key to getting the results that you deserve. The trick of getting the most out of your Web dollars is planning.

You need to know how to prepare for your present and future requirements. The following are some of the planning